Featured Work
Graphic Designer | San Francisco, California
Hi, I'm Shawna!
Branding is the bigger picture that includes the logo but also other elements like colors, fonts, and the overall style of how a company presents itself. It's like giving the company a personality. The process starts with understanding what the company stands for and what makes it unique. Then, ideas are sketched out and refined until the perfect logo is created. This logo and other branding elements are then used everywhere to create a consistent look and feel, making sure that whenever people see them, they instantly recognize and connect with the company.
Branding is the bigger picture that includes the logo but also other elements like colors, fonts, and the overall style of how a company presents itself. It's like giving the company a personality. The process starts with understanding what the company stands for and what makes it unique. Then, ideas are sketched out and refined until the perfect logo is created. This logo and other branding elements are then used everywhere to create a consistent look and feel, making sure that whenever people see them, they instantly recognize and connect with the company.
Collaborating closely with founders Rene and Kari, I explored their mission and values to create a new logo. The clean, minimalist design incorporated Charlie's silhouette, evoking warmth and compassion while representing their operations in both the U.S. and Canada. Following the logo design, I crafted cohesive promotional materials, including business cards and trade show rack cards, to effectively convey their mission and adoption process. Additionally, I developed branded merchandise to boost fundraising efforts while enhancing their brand presence.
The results were outstanding. The rebranding heightened CaliCan's visibility and fostered strong community support. Their new logo resonated with volunteers, supporters, and adopters, reaffirming their commitment and reputation as a small breed dog rescue operating in the U.S. and Canada.
By modernizing their image and featuring Charlie, we connected with their audience on a deeper level, advancing their mission to find loving homes for small breed dogs and promote responsible pet ownership. The new branding not only generated funds through merchandise sales and donations but also ensured the continued rescue and care for animals, solidifying CaliCan Rescue's place in the community.
Collaborating closely with founders Rene and Kari, I explored their mission and values to create a new logo. The clean, minimalist design incorporated Charlie's silhouette, evoking warmth and compassion while representing their operations in both the U.S. and Canada. Following the logo design, I crafted cohesive promotional materials, including business cards and trade show rack cards, to effectively convey their mission and adoption process. Additionally, I developed branded merchandise to boost fundraising efforts while enhancing their brand presence.
The results were outstanding. The rebranding heightened CaliCan's visibility and fostered strong community support. Their new logo resonated with volunteers, supporters, and adopters, reaffirming their commitment and reputation as a small breed dog rescue operating in the U.S. and Canada.
By modernizing their image and featuring Charlie, we connected with their audience on a deeper level, advancing their mission to find loving homes for small breed dogs and promote responsible pet ownership. The new branding not only generated funds through merchandise sales and donations but also ensured the continued rescue and care for animals, solidifying CaliCan Rescue's place in the community.
Collaborating closely with founders Rene and Kari, I explored their mission and values to create a new logo. The clean, minimalist design incorporated Charlie's silhouette, evoking warmth and compassion while representing their operations in both the U.S. and Canada. Following the logo design, I crafted cohesive promotional materials, including business cards and trade show rack cards, to effectively convey their mission and adoption process. Additionally, I developed branded merchandise to boost fundraising efforts while enhancing their brand presence.
The results were outstanding. The rebranding heightened CaliCan's visibility and fostered strong community support. Their new logo resonated with volunteers, supporters, and adopters, reaffirming their commitment and reputation as a small breed dog rescue operating in the U.S. and Canada.
By modernizing their image and featuring Charlie, we connected with their audience on a deeper level, advancing their mission to find loving homes for small breed dogs and promote responsible pet ownership. The new branding not only generated funds through merchandise sales and donations but also ensured the continued rescue and care for animals, solidifying CaliCan Rescue's place in the community.
Collaborating closely with founders Rene and Kari, I explored their mission and values to create a new logo. The clean, minimalist design incorporated Charlie's silhouette, evoking warmth and compassion while representing their operations in both the U.S. and Canada. Following the logo design, I crafted cohesive promotional materials, including business cards and trade show rack cards, to effectively convey their mission and adoption process. Additionally, I developed branded merchandise to boost fundraising efforts while enhancing their brand presence.
The results were outstanding. The rebranding heightened CaliCan's visibility and fostered strong community support. Their new logo resonated with volunteers, supporters, and adopters, reaffirming their commitment and reputation as a small breed dog rescue operating in the U.S. and Canada.
By modernizing their image and featuring Charlie, we connected with their audience on a deeper level, advancing their mission to find loving homes for small breed dogs and promote responsible pet ownership. The new branding not only generated funds through merchandise sales and donations but also ensured the continued rescue and care for animals, solidifying CaliCan Rescue's place in the community.
Collaborating closely with founders Rene and Kari, I explored their mission and values to create a new logo. The clean, minimalist design incorporated Charlie's silhouette, evoking warmth and compassion while representing their operations in both the U.S. and Canada. Following the logo design, I crafted cohesive promotional materials, including business cards and trade show rack cards, to effectively convey their mission and adoption process. Additionally, I developed branded merchandise to boost fundraising efforts while enhancing their brand presence.
The results were outstanding. The rebranding heightened CaliCan's visibility and fostered strong community support. Their new logo resonated with volunteers, supporters, and adopters, reaffirming their commitment and reputation as a small breed dog rescue operating in the U.S. and Canada.
By modernizing their image and featuring Charlie, we connected with their audience on a deeper level, advancing their mission to find loving homes for small breed dogs and promote responsible pet ownership. The new branding not only generated funds through merchandise sales and donations but also ensured the continued rescue and care for animals, solidifying CaliCan Rescue's place in the community.
In my role at the firm, I collaborated with executives, project managers, and the creative team to create visual, digital, and printed materials for daily operations, meetings, and special events. Responsibilities included crafting executive presentations, diverse marketing collateral, and streamlining internal communication by optimizing and sharing over 100 materials with law firms, executives, and prospective clients. A notable project involved designing a logo for the firm's 2022 executive offsite meeting, themed "Ommichron," where lawyers presented a musical production centered around pandemic life.
In my role at the firm, I collaborated with executives, project managers, and the creative team to create visual, digital, and printed materials for daily operations, meetings, and special events. Responsibilities included crafting executive presentations, diverse marketing collateral, and streamlining internal communication by optimizing and sharing over 100 materials with law firms, executives, and prospective clients. A notable project involved designing a logo for the firm's 2022 executive offsite meeting, themed "Ommichron," where lawyers presented a musical production centered around pandemic life.
In my role at the firm, I collaborated with executives, project managers, and the creative team to create visual, digital, and printed materials for daily operations, meetings, and special events. Responsibilities included crafting executive presentations, diverse marketing collateral, and streamlining internal communication by optimizing and sharing over 100 materials with law firms, executives, and prospective clients. A notable project involved designing a logo for the firm's 2022 executive offsite meeting, themed "Ommichron," where lawyers presented a musical production centered around pandemic life.
In my role at the firm, I collaborated with executives, project managers, and the creative team to create visual, digital, and printed materials for daily operations, meetings, and special events. Responsibilities included crafting executive presentations, diverse marketing collateral, and streamlining internal communication by optimizing and sharing over 100 materials with law firms, executives, and prospective clients. A notable project involved designing a logo for the firm's 2022 executive offsite meeting, themed "Ommichron," where lawyers presented a musical production centered around pandemic life.
The direct mail campaign proved to be highly effective. Within weeks of distribution, Parkstone Dental reported a noticeable uptick in inquiries and appointment bookings. The postcards not only increased brand awareness in the local community but also highlighted the clinic's commitment to providing exceptional dental care. The success of this campaign demonstrated the power of well-designed direct mail marketing in driving customer engagement and business growth.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
The purpose of a brand style guide is to ensure that everyone in the company, as well as partners and vendors, use the brand elements correctly. This consistency helps build a strong, cohesive brand identity that people can easily recognize and trust. By following the guidelines, every piece of communication, from social media posts to printed brochures, looks and feels like it's coming from the same place, reinforcing the brand's presence and message.
About Shawna
Born and raised in California, my love for art and technology began early, with summers in San Francisco shaping my passions. I blend these influences into my graphic design career, combining aesthetic appeal with functionality. I honed my skills over 13 years in Canada, studying Graphic and Web Design at Edmonton Digital Arts College and building a diverse portfolio. My experience ranges from in-house design work to freelancing for clients like The Edmonton Pride Festival. This journey sharpened my craft and expanded my cultural adaptability. In 2021, I returned to San Francisco to pursue my creative dreams and immerse myself in the city's vibrant culture, which continuously fuels my creativity. I'm passionate about exploring new techniques and finding innovative solutions, always aiming to create designs that resonate with diverse audiences.
'Just a small town girl...'
Born and raised in California, from the Bay Area to South Lake Tahoe, my love for art and technology began early. Replicating album art, creating magazine layouts and artwork for fun. By the time I was 14 I was teaching myself to code, and building websites for my favorite bands. Combined with summers in San Francisco my passion and desire to make this my life took hold. I blend these influences into my graphic design career, combining aesthetic appeal with functionality and a love for what I do.
I strengthened my skills over 13 years in Canada, studying Graphic and Web Design at Edmonton Digital Arts College. My experience ranges from in-house design work to freelancing for clients like The Edmonton Pride Festival. This journey sharpened my craft and expanded my cultural adaptability, and helped me build a diverse client portfolio.
In 2021, I returned to San Francisco to pursue my creative dreams and immerse myself in the city's vibrant culture, which continuously fuels my creativity. I'm passionate about exploring new techniques and finding innovative solutions, always aiming to create designs that meet the clients needs and connect across diverse audiences.
A little about me...
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
Using AI to write content, the challenges included editing and condensing vast historical information, balancing visuals, and content in limited space. I created a thematic layout that could also serve as a photo book souvenir with it’s beautiful photography and landscape design.
I partnered with Jada, the founder of The SaaSCE Boutique, to create cohesive branded materials that would elevate her cybersecurity business's presence at trade shows and client consultations.
Jada needed branded materials to align with her new logo and effectively promote her security and compliance services. With an upcoming trade show and a tight deadline, she required quick solutions to showcase her offerings.
Recognizing the need for both a dynamic PowerPoint presentation and tangible promotional material, I proposed creating a presentation and a one-pager handout. The one-pager served as a takeaway for booth visitors, ensuring her business stayed top-of-mind even after the event.
Drawing on the pre-established branding and content, I revamped Jada's PowerPoint presentation to reflect the new logo and color palette while maintaining a feminine aesthetic. Additionally, I designed a one-pager that succinctly highlighted key services and directed potential clients to The SaaSCE Boutique's website and contact information.
Jada was thrilled with the final designs, which effectively communicated her brand identity and services. To ensure ease of future edits, the one-pager was recreated in Canva, providing Jada with the flexibility to update the content as needed.
By collaborating closely with Jada and leveraging her existing branding, I was able to deliver visually striking materials that aligned with her business goals.
I partnered with Jada, the founder of The SaaSCE Boutique, to create cohesive branded materials that would elevate her cybersecurity business's presence at trade shows and client consultations.
Jada needed branded materials to align with her new logo and effectively promote her security and compliance services. With an upcoming trade show and a tight deadline, she required quick solutions to showcase her offerings.
Recognizing the need for both a dynamic PowerPoint presentation and tangible promotional material, I proposed creating a presentation and a one-pager handout. The one-pager served as a takeaway for booth visitors, ensuring her business stayed top-of-mind even after the event.
Drawing on the pre-established branding and content, I revamped Jada's PowerPoint presentation to reflect the new logo and color palette while maintaining a feminine aesthetic. Additionally, I designed a one-pager that succinctly highlighted key services and directed potential clients to The SaaSCE Boutique's website and contact information.
Jada was thrilled with the final designs, which effectively communicated her brand identity and services. To ensure ease of future edits, the one-pager was recreated in Canva, providing Jada with the flexibility to update the content as needed.
By collaborating closely with Jada and leveraging her existing branding, I was able to deliver visually striking materials that aligned with her business goals.
I partnered with Jada, the founder of The SaaSCE Boutique, to create cohesive branded materials that would elevate her cybersecurity business's presence at trade shows and client consultations.
Jada needed branded materials to align with her new logo and effectively promote her security and compliance services. With an upcoming trade show and a tight deadline, she required quick solutions to showcase her offerings.
Recognizing the need for both a dynamic PowerPoint presentation and tangible promotional material, I proposed creating a presentation and a one-pager handout. The one-pager served as a takeaway for booth visitors, ensuring her business stayed top-of-mind even after the event.
Drawing on the pre-established branding and content, I revamped Jada's PowerPoint presentation to reflect the new logo and color palette while maintaining a feminine aesthetic. Additionally, I designed a one-pager that succinctly highlighted key services and directed potential clients to The SaaSCE Boutique's website and contact information.
Jada was thrilled with the final designs, which effectively communicated her brand identity and services. To ensure ease of future edits, the one-pager was recreated in Canva, providing Jada with the flexibility to update the content as needed.
By collaborating closely with Jada and leveraging her existing branding, I was able to deliver visually striking materials that aligned with her business goals.
I partnered with Jada, the founder of The SaaSCE Boutique, to create cohesive branded materials that would elevate her cybersecurity business's presence at trade shows and client consultations.
Jada needed branded materials to align with her new logo and effectively promote her security and compliance services. With an upcoming trade show and a tight deadline, she required quick solutions to showcase her offerings.
Recognizing the need for both a dynamic PowerPoint presentation and tangible promotional material, I proposed creating a presentation and a one-pager handout. The one-pager served as a takeaway for booth visitors, ensuring her business stayed top-of-mind even after the event.
Drawing on the pre-established branding and content, I revamped Jada's PowerPoint presentation to reflect the new logo and color palette while maintaining a feminine aesthetic. Additionally, I designed a one-pager that succinctly highlighted key services and directed potential clients to The SaaSCE Boutique's website and contact information.
Jada was thrilled with the final designs, which effectively communicated her brand identity and services. To ensure ease of future edits, the one-pager was recreated in Canva, providing Jada with the flexibility to update the content as needed.
By collaborating closely with Jada and leveraging her existing branding, I was able to deliver visually striking materials that aligned with her business goals.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
The strategy and designs unfolded over six months, involving the development of a theme-inspired logo and ensuring design consistency for seamless integration across both print and digital media. Collaborating with K.S. Consulting on social media strategy, I developed graphics for their strategic social media campaign, resulting in increased engagement and a unified brand presence.
The successful execution of this campaign led to an improved website, heightened social media interaction, and cohesive graphic designs displayed throughout the city of Edmonton and and advertising throughout the province of Alberta—successfully achieving the committee’s objectives of outreach, promoting inclusiveness, and educating. The campaign drew in approximately 70,000 attendees to the festival from across Alberta.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Notably, from 1995 to 2018, PostVue garnered acclaim for its leading product, VUE Weekly—an award-winning news publication affiliated with the prestigious Association of Alternative News Media (AAN) in North America.
During my time with PostVue Publishing, I collaborated on production on 400+ issues of VUE Weekly news with approximately 25,000 copies in circulation, covering local, world, and entertainment news and periodicals for local business and entertainment.
PostVue Publishing also simultaneously produced a large number of commissioned promotional print projects for festivals, local business and events designed to boost public awareness and educate on products or services.
Our design team created layouts, advertisements, custom art and completed photo editing to accompany editorial content.
Adhering to design principles, I crafted visuals that integrated Electric Eden's neon ambiance into every aspect of the campaign.maintained a cohesive theme across all materials.
Adhering to design principles, I crafted visuals that integrated Electric Eden's neon ambiance into every aspect of the campaign.maintained a cohesive theme across all materials.
Adhering to design principles, I crafted visuals that integrated Electric Eden's neon ambiance into every aspect of the campaign.maintained a cohesive theme across all materials.
Using tools like Figma and Adobe XD, my goal is to stay current with evolving technology and design practices. These projects focused on practical skill-building and ensuring a contemporary understanding of user experience and interface design principles.